Free Phone Calls... With Screen Ads... Brand Advertising

Freefone is a public courtesy telephone and digital video advertising network which plays advertisements and key brand messaging while allowing free local and toll free telephone calls to users. Their installations are in three distinct market sectors: retail (including big box stores, major indoor shopping centers, and restaurants); universities and colleges; and hospitals. Their network currently consists of players throughout Canada and the United States with the number of installed locations increasing rapidly.

Location-specific advertising and informational content are played on 15" video screens incorporated into the phone housing with the system automatically muting the video related audio as soon as a phone call is initiated. Customers attention is drawn to the phones by the presence of the video making for a very symbiotic relationship between the advertising and free phone service.

Utilising Digital View's highly reliable solid-state digital media player technology and RemoteTransfer, a Web-based content-distribution and network management system, Freefone update, tailor and schedule programming remotely, as well as maintain the network. Additionally, RemoteTransfer enables Freefone to monitor network and media compliance level along with usage metrics both at the player and on an aggregate basis.